Business Services

Putting Yourself in Someone Else’s Shoes

Have you ever just sat down to brunch on a quiet morning at home and had the doorbell ring? Have you ever opened your email and found 25 spam mails where someone was trying to sell you something? It makes you wish that the sales people of the world would just leave you to hell alone and let you get on with a nice weekend.

Now put yourself in the shoes of a good dev person who is not really looking for a new job. They have nothing that they really want to change about their life and they aren’t actually looking for a new job.

You are the sales person who is annoying them and trying to get them to notice you. They know quite well that you’re receiving a good commission so the standard mindset is that you’re using them to get a nice payday.

How would that make you feel? Would you be put off and looking for a way to get them out of your view? In most cases, that’s how your dev prospects feel.

Most of us as dev recruiters don’t take the time to put ourselves in the prospect or the candidates shoes. We don’t get why they might feel uncomfortable and why they might be uncomfortable putting their future in the hands of someone they don’t know and are not sure has their best interests at heart.

If you put yourself in the candidates shoes then you’ll take a different approach. You’ll show them somehow that while you are getting a paycheck you do genuinely care about the job you are filling and the person who will fill it. Your prospects do not want to be sold. They want to be considered and cared about and they want you to show them that your prospects or candidates are respected for their skills and their accomplishments.

If you’re looking for great candidates and you want them to really listen to you, it’s way past time to get over the old tired sales techniques and move on to something new and something different… something that actually works.

Get creative and think seriously about what you would want if you were a candidate and then offer that something new and unique to them. You might be surprised how well it works.

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Freelance Copy-writing Jobs

copy-writingCopy-writing. You can find that there are numerous freelance copy writing jobs out there.  Within this article today, we’ll look at a couple of the different websites and how you can make sure to set yourself apart from all of the other freelancers out there.

Our first task is to identify the different marketplaces where you should have a subscription. The website that will be profiled first is www.elance.com. This particular marketplace has a very strong following as more than 100,000 potential customers visit the website each week.  You are able to sign up to sell your services and the system allows you to upload your best work to sell yourself to potential clients.  There is also a search agent in place so that you can have jobs that meet your criteria e-mailed to you on a daily basis.  Cost for a subscription to this particular website can range from eight dollars per month up to one hundred twenty dollars per month.

The second website which you should look to register for it is www.guru.com. This is actually the largest online freelance marketplace on the Internet to look for online jobs including freelance copy-writing jobs.  The capabilities of this website are similar to the ones that were posted in the paragraph above for that particular website.  It has a service provider base of over 900,000 people.  If you live in Europe, you can use both of these websites as well as a European challenge to these two, which is found at www.getafreelancer.com.  There are many other websites that also offer a freelance online marketplace and one of these is www.directfreelance.com.

This should get you started in being able to find different websites and which you can bid on projects.  When you are bidding on projects, companies that are looking at the bids will not be looking just at price but also at how their work will be done.  To do this you will want to set yourself apart.  The way that you can set yourself apart in creating a bid is to include copies of your best work but also make sure that you include testimonials along with a sales letter on why you will be the best party bidding on this particular project.  By doing this, you will be tailoring your message to the particular party and you will be showing them examples of your past work along with happy clients.  This will help improve your credibility and firmly anchor you as a potential candidate who can get the job done.  Many copywriters do not have a website today so if you take the opportunity to create a website, you will find that you could have a competitive advantage in the freelance copywriting jobs market.

Hopefully, this article on freelance copy-writing jobs has helped you.  It is important to know which websites you should use in finding work but it is also important to find ways to set yourself apart.  By creating a website as well as creating an advertising package that shows off your best side, you are setting yourself up to stand apart from other freelancers.  You are selling yourself when you create this package so keep that in mind.

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Spyware – Why Do I Feel Like Somebody’s Watching Me?

spywareSpyware is one of the fastest-growing internet threats.  According to the National Cyber Security Alliance, it infects more than 90% of all PCs today.  These unobtrusive, malicious programs are designed to silently bypass firewalls and anti-virus software without the user’s knowledge.  Once embedded in a computer, it can wreak havoc on the system’s performance while gathering your personal information.  Fortunately, unlike viruses and worms, spyware programs do not usually self-replicate.

Where does it come from?

Typically originates in three ways.  The first and most common way is when the user installs it.  In this scenario, it is embedded, attached, or bundled with a freeware or shareware program without the user’s knowledge.  The user downloads the program to their computer.  Once downloaded, the program goes to work collecting data for the author’s personal use or to sell to a third-party.  Beware of many P2P file-sharing programs.  They are notorious for downloads that posses spyware programs.

The user of a downloadable program should pay extra attention to the accompanying licensing agreement.  Often the software publisher will warn the user that a spyware program will be installed along with the requested program.  Unfortunately, we do not always take the time to read the fine print.  Some agreements may provide special “opt-out” boxes that the user can click to stop the spyware from being included in the download.  Be sure to review the document before signing off on the download.

Another way that it can access your computer is by tricking you into manipulating the security features designed to prevent any unwanted installations.  The Internet Explorer Web browser was designed not to allow websites to start any unwanted downloads.  That is why the user has to initiate a download by clicking on a link.  These links can prove deceptive.  For example, a pop-up modeled after a standard Windows dialog box, may appear on your screen.  The message may ask you if you would like to optimize your internet access.  It provides yes or no answer buttons, but, no matter which button you push, a download containing the spyware program will commence.

Finally, some spyware applications infect a system by attacking security holes in the Web browser or other software.  When the user navigates a webpage controlled by a spyware author, the page contains code designed to attack the browser, and force the installation of the spyware program.

What can spyware programs do?

They can accomplish a multitude of malicious tasks.  Some of their deeds are simply annoying for the user; others can become downright aggressive in nature.

Spyware can:

  1. Monitor your keystrokes for reporting purposes.
  2. Scan files located on your hard drive.
  3. Snoop through applications on our desktop.
  4. Install other spyware programs onto your computer.
  5. Read your cookies.
  6. Steal credit card numbers, passwords, and other personal information.
  7. Change the default settings on your home page web browser.
  8. Mutate into a second generation of spyware thus making it more difficult to
  9. Cause your computer to run slower.
  10. Deliver annoying pop-up advertisements.
  11. Add advertising links to web pages for which the author does not get paid. Instead, payment is directed to the spyware programmer that changed the original affiliate’s settings.
  12. Provide the user with no uninstall option and places itself in unexpected or hidden places within your computer making it difficult to remove.

Examples

Here are a few examples of commonly seen programs.  Please note that while researchers will often give names to programs, they may not match the names the writers use.

CoolWebSearch, a group of programs, that install through “holes” found in Internet Explorer. These programs direct traffic to advertisements on Web sites including coolwebsearch.com. This spyware nuisance displays pop-up ads, rewrites search engine results, and alters the computer host file to direct the Domain Name System (DNS) to lookup preselected sites.

Internet Optimizer (a/k/a DyFuCa), likes to redirect Internet Explorer error pages to advertisements. When the user follows the broken link or enters an erroneous URL, a page of advertisements pop up.

180 Solutions reports extensive information to advertisers about the Web sites which you visit.  It also alters HTTP requests for affiliate advertisements linked from a Web site.  Therefore the 180 Solutions Company makes an unearned profit off of the click-through advertisements they’ve altered.

HuntBar (a/k/a WinTools) or Adware.Websearch., is distributed by Traffic Syndicate and is installed by ActiveX drive-by downloading at affiliate websites or by advertisements displayed by other spyware programs.  It’s a prime example of how spyware can install more spyware.   These programs will add toolbars to Internet Explorer, track Web browsing behavior, and display advertisements.

How can I prevent spyware?

There are a couple things you can do to prevent it from infecting your computer system.  First, invest in a reliable commercial anti-spyware program.  There are several currently on the market including stand-alone software packages such as Lavasoft’s Ad-Aware or Windows Antispyware, Malwarebytes.  Other options provide the anti-spyware software as part of an anti-virus package.  This type of option is offered by companies such as Sophos, Symantec, and McAfee. Anti-spyware programs can combat spyware by providing real-time protection, scanning, and removal of any found software.   As with most programs, update your anti-virus software frequently.

And, when all else fails?

Finally, if your computer has been infected with a large number of spyware programs, the only solution you may have is backing up your data, and performing a complete reinstall of the operating system.

AI Plays to Our Own Fears

Artificial intelligence tends to play to our fears and keeps us from embracing it completely by our own imagination..What could happen is first and foremost in our minds and in fact is also online everywhere you turn. Even men such as Stephen Hawking (deceased 2018) had concerns and questions about AI. So much so that they’ve addressed it in an open letter to lawmakers.

Find out more about AI and the ramifications as well as the amazing uses at http://sbrconsulting.solutions