A great many tools exist for those wishing to build their own websites. The best “tool” that can be offered would be good advice. The best advice is to leave website design to professionals. The Huffington Post published a nice list of the four “Essentials for Designing a Business Website”. All four points are pretty good. Implementing them, however, won’t be easy or productive without experience.
Point #3 suggests the website publisher clearly “explain [a] service or product” in the layout of the site.
That’s a lot more difficult than it sounds.
The ability to write clear, descriptive, and engaging text requires a careful understanding of how to properly engage the visitor. And then there is the issue of aesthetics. Simply “splattering” fonts and images on a webpage won’t work. Careful consideration has to go into the placement of the content. Not thinking these things through could make a website very confusing to very finicky visitors.
The design of the website also has to weave in SEO components, too. Having a clear message is not all that beneficial if no one sees it.
Someone who doesn’t know much about SEO may become quite enthralled with flash media. Yes, flash media can look impressive. Those driving traffic directly to a website via social media may not have much of a problem with using flash content.
Flash is, truthfully, quite useless from a search engine optimization perspective. Website publishers wishing to draw a consistent supply of visitors to a site every day probably want to avoid flash at all costs.
Legitimate website design companies understand “little things” such as clarity, SEO benefit, marketing impact, and more. Calling on a professional service and requesting assistance with a design and online marketing campaign is a far better strategy than doing things alone.