Monthly Archive: October 2014

Where Should I Buy My New Suburu

Landers McLarty Subaru is the place to buy the Subaru that you want! You may already know that Subaru is a well-made vehicle that you can trust. With so many models, there is certainly something to fit your needs and your budget. Buying it from a business that offers honesty and integrity is important. This isn’t your typical vehicle dealership, and you won’t find any fast talking sales pitches going on here.

Instead, you will find people that care and that want to make your Subaru buying experience one that is smooth and easy. Landers McLarty Subaru offers both new and used models. They can answer any questions you may have. They will be happy to allow you to test drive any vehicles. If they don’t have the vehicle you want, they can find it!

The experience of buying a Subaru doesn’t end there with Landers McLarty Subaru either. They offer services that include maintenance and repairs for your Subaru. They can schedule you for an oil change, tire rotation, transmission work, and even inspect your fluids and belts. If you aren’t sure what is wrong when you have a concern with your vehicle, they can inspect it.

If you have any questions about a vehicle purchase or vehicle repairs, contact them. They have an excellent group of individuals that will assist you with anything you may need. Their goal is to provide you with the very best experience every single time.

They are open 7 days a week, so you can stop in when it is convenient for you. Landers McLarty Subaru is located in several areas for your convenience. There are two locations in Alabama – Birmingham and Huntsville. There are three locations in Tennessee – Nashville, Chattanooga, and Tennessee Valley.

Common Types of Malware: Trojans

malware - Auckland ITMalware is a term combining the words “malicious” and “software” and as the name implies, it can be very damaging to your computer. Although all malware can be potentially damaging, some types are merely inconvenient while others can destroy your entire system. Anti-virus software can catch and remove some of them, but in many cases professional services such as Auckland IT consulting must remove them. Damages can vary from the loss of a single file to a complete security breach and even identity theft. There are more types of malware than can be listed in one place, but one of the most commonly seen is the Trojan. Like the Trojan Horse in history, this type of malware disguises itself as something else in order to gain access to your computer.

Even within this single type of malware there are countless variations and degrees of severity. The one thing that they all have in common is that they can wreak havoc with your computer; and in the worst case scenario, your life. Of all the various types of Trojans, the password stealers are perhaps the most potentially dangerous to your personal or business security.

Password stealers make their way into your computer and record your login credentials for networks, email, games, and even ecommerce and banking sites. Many Trojans can even be reconfigured numerous times by the attacker once they’ve gained access to your system. As an example, the same infection could begin by taking login information for your FTP and email and then a new configuration file is sent to the system which causes the virus to redirect its attention to taking login information from your online banking site. The password stealers that take logins from online gaming sites are often given more media attention, but they are not necessarily the most common target.

Keeping your computer safe from Trojans and other types of malware isn’t always easy because new forms are being introduced every day. The first step is to make sure that your spyware and anti-virus software is kept up to date. When your software does need updated, never use a third party site; go to the specific manufacturer’s site for updates. If your computer is infected and you can’t remove the virus yourself, immediately contact and Auckland IT consulting company to have it removed before permanent damage is done.

Protect a New Carpet So It Keeps Looking Brand New

Carpet ProtectionJust because you purchased a car off the lot does not mean you won’t get into an accident driving it home from the dealer. People often don’t think about their new purchases in such a downbeat way. They assume sheer positive energy and luck protects a new acquisition for at least a year before something could possibly go wrong.

You might want to rethink that strategy before bringing a plate of spaghetti into your living room. The carpeting you have recently bought (yesterday) simply is not going to repel stains merely because it is new. In fact, because the carpeting is new, you should take extra steps to preserve its appearance.

Who would want to see brand new carpeting end up ruined only a week after buying it? Sure, you can have messy stains cleaned up, but this brings us back to the original point. Why bother with all this costly extra work only a short time after buying new carpeting? Is that really the best carpet value?

You shouldn’t. Instead, it is advisable to immediately set up ground rules and preventive measures to ensure the luster of a new carpet is not ruined.

Rules do have to be set that clearly ban bringing food or beverages into a room with new (or, for that matter, old) carpeting. Food and drink can spill and this means carpets suffer the consequences. Why take such risks when it would be far easier to just keep anything that can stain the carpet out of the room?

If you do insist on eating or drinking in the room, always put a small rug down over the carpet. This way, the spills have something to land on top of. Also, only using cups or glasses that are covered with a “spill prevention” cap is suggested. An extra step like this is definitely going to cut down on errant staining and other woes.

What happens if the carpet does become stained. Simpler words could not be spoken: clean the mess up. More accurately, you want to clean the mess up right away. Liquids that sink into the carpet are going to ruin it.

You should take a “zero tolerance” policy towards anything capable of wrecking the look of your carpet. This way, your new carpet does not lose its luster within a week or less.

Does Your Business Need Local SEO?

local seoThere are many definitions of local SEO, but knowing how it can work for you is just as important as knowing what it is. Well over half of the people who search the internet each day are searching for local companies. They are looking for trusted local businesses that can supply whatever service or item that they need. If one of your pipes breaks in the middle of the night for example, you would want a plumber close by who makes after hours calls and would most likely use search words such as 24 hour plumbers in (insert town). What makes this important to the small business owner is that these types of searches can be used to your advantage.

When searching for local businesses, most people will end up going to a page that ranks in one of the top three positions of whatever search engine that they use. As a result, having a website that ranks highly is going to bring more potential customers to your website to see what you have to offer. There are several ways to rank highly in search, but the most profitable option for local businesses is the use of the right keywords on the pages of your website.

Most business owners have enough to do with their time each day without having to worry about how well their website is doing and whether or not it is drawing in customers. That is where professional local SEO companies such as Doppler Internet enter into the picture. They have specialized software to analyze your website and determine which keywords should be used in order to draw the most traffic and as a result, customers.

While your ranking in search engines isn’t the only thing that draws traffic to your website, it is certainly more likely to be viewed if it is ranked highly. Hiring a professional local SEO company to ensure that your website stays on top where it is easily seen will almost surely create an influx of new customers.

Customized T-Shirts for any Event

My-Dear-150x150We’ve all seen customized T-shirts used for such things as little league teams or special interest groups, but the uses for them can go far beyond that. They can be a fun and inexpensive way to make almost any events seem just a little more special. Whether it’s a charity fund raiser or a game of beach volleyball, customized T-shirts can make it much more personal.It is very common to see customized T-shirts at gatherings such as family reunions, but even this use can be taken outside the box a bit. Rather than simply having “Jones Family” or some other identifying feature, why not let the T-shirts take the place of run of the mill name tags. Once you have a confirmed list of those who will be attending, have their full name put on a T-shirt for them. It not only gives guests a keepsake of that special occasion, but it also allows people who may not have seen each other for year (or have never even met in some cases) to easily identify the other family members.

Since most family reunions involve games of some sort, this is another unique way in which to use customized T-shirts. Ask guests in the invitation whether or not they wish to participate in family games and draw up teams accordingly before the event. Order customized T-shirts in different colors for each team so that they are readily identifiable. You could even include a team name on the shirts to further personalize them: in addition to this, customized T-shirts make a great prize for the winning teams. Family rivalries can be quite fun and having a T-shirt proclaiming the winner of the games can make them even better.

This is just one example of how customized T-shirts can be used to make a gathering more personal as well as more festive. The only real limits to their uses are in the imagination of the person who orders them.

Online Computer Security

online computer securityThe world today allows us very little privacy.  It is up to you to monitor your life, if you are online a lot.  Simple to say, but harder to do.  Updating your computer’s operating system is probably one of the best ways to help with identity theft protection.  There are frequent updates that will help you to protect your information.  The search engines such as Google and Yahoo constantly check for malicious websites.  Your site may be legitimate, but may have been hijacked.  Keep a two-way firewall active.  When you create a password for an account online, use at least 8-10 characters, including letters, symbols, and numbers.  If a hacker gets into one account with the password, then they can get into other accounts if the same password is used for more than one account, so use a different password for each account.

If you are into gaming, beware of disabling your security while online playing.  Check your game mode in your security software, so that it won’t bother you in the middle of your game, but at the same time will keep you protected.  You should be careful choosing friends on such sites as facebook and be very careful when downloading videos.  Many people enjoy going to Wi-Fi hotspots, but be careful and make sure they are a legitimate service.  Staying observant is good, but not enough.  Don’t become just another statistic. Enjoy the internet, but be safe online.

Tuning Your Website to Prospective Visitors

guidebooks-436457-mExpanding businesses into other countries means that you will be conveying your messages to people who speak other languages. What’s more, your audience may have cultural background other than yours — and it does matter.

Surprisingly many people think that creating, say, a website in a foreign language means just to translate the existing English version. Good translation by all means is very important. But what about putting your message into the context of the particular culture, which is native to your new audience?
This process is called “website localization”. It is like “tuning” your website (both content and design) into unison with mentality of other people — the prospective visitors.

Here I won’t describe the part of web site localization which deals with programming; this issue itself is complex enough. I will focus on writing content for your website and its further translation.

What part of this work you can do yourself? Probably not all of it, but quite a lot. There are expert foreign language services that specialize in this process but here is a step-by-step guide to help you in the process.

Step Zero: Remember: Your Website is Not for You.
It is for VISITORS. So it is logical to consider what THEY think such websites should look like. It is their points of view that matter, not yours. When you memorize this axiom, go to

Step One: Learn!
Self-education is useful in itself; besides, this knowledge is going to save you money and bring profit later. Learn as much as you can about your prospective audience. The more, the better.

It’s a rather time-consuming but exciting process. I hope you will manage, as Ancient Romans used to say, “Miscere utile dulci” (to mingle the useful with the pleasant). You will find out plenty of interesting things about another culture. Customs and traditions, rules of etiquette and moral principles, stereotypes, superstitions and lots of other stuff for you to consider when addressing people from a country other than yours.

You can find plenty of information in the Internet. Search Groups as well. Show your interest in other culture, and almost any native will appreciate it and help you as an expert. In addition, you will make good friends with great people.

Travelers’ guides can be an excellent source of information; they will help you avoid costly mistakes not only during a trip abroad. Just one example. You must have seen websites with pictures showing people gesticulate. Note that any gesture which is quite OK in the USA may be misunderstood somewhere else. By the way, do you know what the “OK” gesture means in some Asian countries? Demand for money, that’s what. In Tunisia it will be interpreted as a threat to kill; in Arab countries — “go to hell”. In France it means just “zero” or “nothing.” In Denmark or Italy it can be taken as an insult; and so is in Brazil, Guatemala and Paraguay — here it is considered very obscene. So, you’d better make pictures of your website “culture-neutral”.

The farther in, the deeper. What is considered rude, impudent, offensive, or impolite in this culture? What is respected, valued, venerated? What traits of character are appreciated most? What are the favorite colors and what are they associated with? What are the most noticeable differences between your culture and this one?

Don’t be surprised if points of view on what is beautiful and what is ugly will also differ from yours. When you come to the conclusion that your text won’t do and the design probably needs changing as well, go to

Step Two: Analyze!
Turn your findings into tips for writing another text. “Don’ts” here are of much more important than “Do’s”
Realize how you shouldn’t write. Learn what won’t work. Find out what to avoid in graphics and website design.
When arranging content and graphics, it is very important to know whether the audience reads left-to-right, right-to-left or vertically.

Step Three: Write for your audience.

What to begin with when writing for a person from another culture? Put on his shoes first. Well, that’s second. First, take off your own shoes. I mean don’t be a representative of your own culture — just for a short time you’ll be writing the content.

    • Avoid jokes, slang, idioms, proverbs and sayings. They are YOURS, not theirs. Allusions to books they probably haven’t read, quotations, however familiar they are to you — all that won’t work.
    • Be cautious with metaphors and similes (comparisons). Pretty clear and familiar to YOU, for others they might be not so obvious.
    • Symbols can mean something very different in other cultures. If you can’t do without one, find out what it means THERE.
    • Abbreviations and acronyms are tricky, too ñ they may be unknown to your audience.
    • You will have to explain stuff you think to be trivial. Not everybody in the world knows what is eBay, Paypal, or Amazon. Celebrities’ fame isn’t worldwide, either. Big companies and brands may be unknown on the other side of the globe.

Step Four: Find a RIGHT translator

If you can, get a well-educated native speaker of a language you are going to have your text translated into (it is called “target language”)

The reason is that nobody can ever say: “I have learned this language” — only “I have been learning”. We all have been learning our mother tongues since birth. That is why native speakers have an advantage. The larger the translator’s vocabulary, the better your message will be expressed. Besides, a native speaker often has precious knowledge on the culture — it’s precisely what you need for website localization– and will help you in the process.

Step Five: Bring it to Perfection
How to check the end result? Ask somebody from this culture to proofread the text before launching the website.

Encourage feedback when your website is launched. Correct mistakes, if any, at once. Improve your website all the time.

Getting your message understood in other languages and cultures is a tricky task. It takes effort — but it will pay.